Hourglass laying on side with red heart inside on pink background

When Valentine’s Day Feels Like a Test, But They Don’t Think It’s a Big Deal: A Resource for Anxiously Attached Individuals

Valentine’s Day is a holiday that can evoke a range of emotions—from giddy excitement to deep disappointment, depending on your personal history and expectations. For those of us with an anxious attachment style, sometimes it feels like more than a holiday; it’s a referendum on our relationship. If your partner doesn’t care much about Valentine’s Day, you might find yourself quietly spiraling as they casually dismiss it as “just a Hallmark holiday.” Even if they care deeply about you, their laid-back approach can stir up inner turmoil. It’s okay to feel unsettled—let’s work through it together.

“I need proof!”

For the anxiously attached, relationships often feel like walking a tightrope over a pit of self-doubt. We crave connection and reassurance, seeking proof that we matter. Valentine’s Day feels like a high-stakes audition for our partner’s love. When your partner brushes off the holiday with a casual “I don’t really do Valentine’s,” it can sting. It’s not about the roses or the overpriced chocolate (okay, maybe a little); it’s what those things represent: “I see you. You’re special to me.” When the day passes without that acknowledgment, fears of rejection or not being enough can surface.

Understanding Their Perspective

Before you draft a breakup text or Google “how to be less clingy,” let’s pause. For some partners, Valentine’s Day may not hold much meaning. They may see it as a capitalist spectacle designed to sell cards and heart-shaped pizzas, or they may believe love should be celebrated all year, not just on one pricey day. Maybe they’re sticking to a budget or saving for a surprise down the road. There could be many reasons why Valentine’s Day isn’t their thing. Does this mean they don’t love you? Probably not. But their indifference can feel like a personal rejection. Context doesn’t erase your feelings, but it can soften the blow and provide insight into why the day doesn’t feel as significant to them.

Overthinking: The Anxiously Attached Olympics

If Valentine’s Day doesn’t go as planned, the overthinking begins—likely weeks before the holiday. Suddenly, every action (or lack thereof) becomes a clue in the mystery of “Do They Love Me Enough?”

  • Does their lack of excitement mean they don’t love me as much as I love them?
  • Are they taking me for granted?
  • Why didn’t they get me flowers?
  • Do they think I’m too needy?
  • Are they secretly planning their escape?
    Spoiler alert: They’re probably not. The anxious part of us thrives on worst-case scenarios, and Valentine’s Day, with its spotlight on love, provides the perfect stage for those mental gymnastics—even when our rational minds know better.
 Young Black guy soothing his sad girlfriend at home

Navigating the Emotional Storm

So, how do we handle Valentine’s Day as anxiously attached individuals when it’s not a priority for our partner?

  • First, Separate Their Feelings About the Holiday from Their Feelings About You
    Not everyone sees Valentine’s Day as a meaningful expression of love—and that’s okay. What matters is how they show up for you the other 364 days of the year.
  • Second, Say What You Need (Without Making It a Test)
    Communication is essential. Express your feelings before the holiday arrives, sharing why the day matters to you without framing it as a demand. Rather than hoping your partner will read your mind, try saying something like: “I know we may see Valentine’s Day differently, but for me, it’s a day where I’d really love to feel celebrated. Could we find a way to make it meaningful for both of us?” This opens the door for collaboration rather than pressure.
  • Third, Ground Yourself in Your Own Sense of Love and Worth
    This day doesn’t define your self-worth. Love is multifaceted and not always about big gestures. Take a moment to recognize how you show up for yourself—whether through self-care, accomplishing a personal goal, or simply acknowledging your own strength. When you ground yourself in self-love and validation, you're less likely to be affected by unmet expectations.
  • And Lastly, Celebrate Yourself
    Here’s a radical idea: what if you made Valentine’s Day about you? Treat yourself to something that makes you happy—whether it’s flowers, fancy chocolates, a trip you’ve always wanted to take, or even a quiet night with a good book. This day can be about cultivating your own joy and love, no matter how it looks.

Finding Love in the Quiet Moments and Reframing the Day

Not every love story comes with a Valentine’s Day highlight reel—and that’s okay. Romance isn’t always about grand gestures; it’s in the small things, like a warm car on a cold morning or a shared laugh over silly jokes. By letting go of rigid expectations, you open yourself to appreciating love in its many forms—from your partner and within yourself. If your partner doesn’t embrace Valentine’s Day, that’s disappointing, but love often shines brightest in the unremarkable moments.

So, this Valentine’s Day, don’t stress—your relationship isn’t doomed just because Cupid’s not involved. If your partner consistently shows up for you in meaningful ways, you’re doing just fine. And if you’re still feeling bitter, there’s always half-priced chocolate on February 15th.

References & Resources:

  • "The Anxious Attachment Recovery Guide: How to Stop Sabotaging Relationships, Break Free from Overthinking, and Secure Lasting, Anxiety-Free Love" by C.S. Cepeda (Book)
    This book helps readers overcome anxious attachment behaviors and build healthy, stable relationships.
  • "Anxiously Attached: Becoming More Secure in Life and Love" by Jessica Baum (Book)
    This book offers insights into understanding anxious attachment and provides strategies for building a more secure and fulfilling life and love.
  • "Insecure in Love: How Anxious Attachment Can Make You Feel Jealous, Needy, and Worried—and What You Can Do About It" by Leslie Becker-Phelps (Book)
    A compassionate exploration of anxious attachment and strategies to foster secure, healthier relationships.
  • “The Attachment Theory Workbook: Powerful Tools to Promote Understanding, Increase Stability, and Build Lasting Relationships (Attachment Theory in Practice)”by Annie Chen, LMFT (Book) This book explores the different ways we develop connections with others and guides you to understanding your own attachment style.
  • "On Attachment" by Stephanie Rigg (Podcast)
    Stephanie Rigg, a relationship coach, dives into attachment theory and provides practical advice on improving relationships.
  • "Let's Talk Attachments" by Jessica Da Silva (Podcast)
    Jessica Da Silva, a licensed marriage and family therapist, breaks down attachment theory in a practical and approachable way.